Subaru BRZ Concept – STI to Debut

by Subaru in the News on November 4, 2011

Subaru BRZ Concept - STI image

Subaru of America, Inc. announced today that it will show an all-new concept version of its upcoming BRZ sports car at the 2011 Los Angeles International Auto Show. Dubbed the Subaru BRZ Concept – STI, the concept car represents the next step in lightweight performance sports cars combined with the race-bred tuning of Subaru Technica International (STI).

We’ve seen camo’d spy photos, but this is the first time the BRZ has appeared in bare sheetmetal. The Concept – STI strongly hints at the styling of the production BRZ and features unique STI performance. [click to continue…]

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Subaru Custom Performance Cars At 2011 SEMA Show

by Subaru in the News on October 31, 2011

TT WRX STI image

Subaru has teamed with its motorsports partners, tuners, and enthusiasts to showcase the latest Subaru Genuine Parts and Subaru Performance Tuning Accessories at the 2011 SEMA show. The record-setting WRX STI will also be on display – the WRX STI set an average speed record of 115.356 mph on the Snaefell Mountain Course at the Isle of Man TT Race in June.

The SEMA show will run November 1-4 2011 at the Las Vegas Convention Center. In addition to the vehicle displays, SRT USA drivers David Higgins and Dave Mirra will be signing autographs at the Subaru booth. David Higgins will be at the booth November 1st from 11 AM until 1 PM and Dave Mirra will be on hand November 2nd from 11 AM until 1 PM. [click to continue…]

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Subaru Supports Fall Car Care Month

by Subaru in the News on October 12, 2011

2012 Subaru Impreza image

Subaru is endorsing the Car Care Council’s Fall Car Care Month, a nationwide October program that focuses on the importance of regular vehicle maintenance.  To celebrate the occasion, Subaru dealers are offering Subaru owners free diagnostic inspections, including items that affect fuel economy the most.

In addition to a thorough checkup of all major operating systems, dealers will also perform an MPG (Maintenance Preserves Gas) Inspection that focus on systems that can directly impact fuel mileage.  Drivers will receive a written report of the vehicle’s condition andhelpful driving tips for maximizing fuel efficiency. [click to continue…]

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2011 Subaru Impreza WRX STI image

The highly regarded experts at Kiplinger’s Personal Finance recently released their 2011 automotive insights and three Subaru models—in four categories—earned recognition for providing customers with particularly high value for their money.

In the overall “Best in Class” ratings, both the Subaru Forester and Subaru Outback won their segments, with high marks in performance, value and safety, as well as impressive showings during Kiplinger’s road tests. [click to continue…]

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The Outback Goes Online

by Subaru in the News on March 11, 2011

2011 Subaru Outback image

Like many automakers, Subaru continues to develop new strategies to help its vehicles save fuel and cut down on emissions. But as you might expect from a company whose products are known for going a bit further afield than their competition, Subaru itself is going further, too. For example, the 2011 Subaru Outback now features an industry-leading online brochure that not only provides new levels of customer information and interactivity, but also reduces the amount of energy, inks and other non-renewable resources that go into making hard-copy brochures. [click to continue…]

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2011 Subaru Lineup: Five Models, Five IIHS Top Safety Picks

by Subaru in the News on February 22, 2011

2011 Subaru Legacy image

While all automakers talk about how safe their products are, consider this: This year, for the second consecutive time, only Subaru earned a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS) in every vehicle class in which it had an entry. That makes them “the cream of the crop for protecting people in the most common kinds of crashes,” according to IIHS president Adrian Lund. [click to continue…]

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Awards Just Keep On Coming For Subaru

by Subaru in the News on January 20, 2011

2010 Subaru Outback image

To say Subaru is ending 2010 on a high note might be a bit of an understatement: The company had already achieved a full-year U.S. sales record back in early November, and now, with the year-end automotive awards starting to roll in, Subaru is continuing to roll over the competition.

For example, the team at Kelley Blue Book—America’s foremost provider of information for both new and used vehicles—recently named Subaru its 2011 Best Retail Brand while adding the Subaru Outback to its list of Top 10 Best Resale Models. According to the Kelley Blue Book website, the company bested all other brands not only because “A styling renaissance is putting the vehicles on more shoppers’ radars,” but also due to the fact that those shoppers are realizing Subaru’s products “are just plain nicer and better-built than they’ve long thought.” [click to continue…]

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Subaru Shares The Love

by Subaru in the News on January 1, 2011

Subaru Share the Love event image

Customer support in this country for the Subaru brand has been stronger than ever so far this year, with the company announcing back in early November that buyers already had pushed sales to an all-time annual U.S. record. October alone saw the Subaru Outback, Subaru Forester and Subaru Legacy all set monthly records, with the automaker as a whole also having its best October ever. In fact, with sales up 23 percent through the first ten months of this year, the company expects it could sell a full 250,000 vehicles before 2011 rolls around.

But now, with the holidays fast approaching, it’s time for Subaru to repay some of that enthusiasm through its third annual “Share the Love” event. From Nov. 20, 2010, through Jan. 3, 2011, the automaker will donate $250 for every new Subaru sold or leased to one of five different charities as chosen by the vehicle’s new owner. [click to continue…]

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Subaru Pours On The Speed At SEMA

by Subaru in the News on December 1, 2010

2011 Subaru WRX STI image

Last month at the Specialty Equipment Market Association (SEMA) show in Las Vegas, the event again lived up to its name as one of the hottest exhibitions of aftermarket goodies in the world. And, Subaru no doubt helped turn up the heat thanks to the sizzling WRX STI.

Among the models in the spotlight:

  • The “Fastest STI Ever,” which this year lapped Germany’s grueling Nurburgring race course in just 7:55—quicker than the Cadillac CTS-V sedan.
  • The WRX STI that Travis Pastrana used to set a world record in January, when he and his high-flying Subaru jumped 269 feet through the air before landing safely.
  • Customized STI’s from Get More G’s, Kicker Audio and K&N Performance.
  • Jamarri Whiteside’s 2006 WRX STI, named Subiefest Best of Show in 2006.

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October Was Another Super Month For Subaru

by Subaru in the News on November 15, 2010

2011 Subaru Forester image

Just how impressive were the October sales results for Subaru? Not only did the Subaru Legacy attract a record number of customers that month, but so did the Subaru Forester. And the Subaru Outback. And the company as a whole. In fact, based on this kind of high customer demand for the automaker’s high-quality vehicles, Subaru had already tallied its best year ever in the U.S. by November 3—with two more months still left on the calendar!

Among the highlights for October: The Legacy, which was completely redesigned for the 2010 model year, continued to gain traction with customers who demand the security of Subaru’s all-wheel-drive expertise, competitive fuel efficiency and dynamic performance. Sales of the mid-size sedan were up 9 percent last month as compared to October 2009, with the Legacy showing a year-to-date improvement of 29 percent. [click to continue…]

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